Understanding stakeholders & employees

Understand what your employees think and what key stakeholders expect from you. Future-proof your business with stakeholder engagement market research and find out how to respond.

Our approach

The pace of change is faster than ever. It’s disrupting and challenging the way markets, businesses, and people operate. It’s critical for your business to understand its reputation, employee experiences, and stakeholder perceptions. These insights should inform your strategy.

We have a wealth of experience designing stakeholder engagement analysis and employee research programs to meet your needs. There is no one-size-fits-all approach to understanding employee attitudes, stakeholder views, and business reputation. Therefore, every research project we run is bespoke. Our research has helped FTSE 100 companies develop their employee engagement strategy.

We create reputational baselines for measuring stakeholder engagement over time. We uncover the attitudes of investors and the wider stakeholder world, using insights and data to determine how to navigate or respond to a crisis.

Research benefits

Generating stakeholder buy-in

When you integrate stakeholder views into your organizational strategy, it creates an opportunity to build more buy-in about your direction of travel – the research process itself is an engagement exercise.

Understanding stakeholders

Improve engagement and organizational performance by understanding stakeholders' perceptions. Explore the views, needs, and behaviors of this influential audience.

Informing decision-making

Know what’s important to your key stakeholders. Learn how they may respond to organizational shifts or actions. Then, proceed with confidence in your strategy.

Identifying issues

Our research helps you scan the horizon for future issues before they escalate. Be alert to threats and mitigate them or their impact.

Understanding your world

We immerse ourselves to explore your business’ existing knowledge, key hypotheses, and target audience profiles. We work with you to map out the stakeholder universe.

Designing a program that’s fit for purpose

Rest assured that our objective-led research design will answer your key questions, while using the most appropriate approach for the audience. Our stakeholder engagement market research uses the utmost professionalism.

Delivering impactful results

Put the findings into action. Research program are only valuable when the findings can inform change. Our reports clearly articulate the insights and implications.

Future-proofing your organization

Track stakeholder engagement and reputation progress over time. Monitoring is a continuous process – any research we design delivers against current objectives, but is also reusable in future years.

Research methods

Employee research

Thought leadership

Featured report

The UK’s Most Loved Brands 2021

We've canvassed more than 150,000 UK adults, asking them about more than 2,000 brands. We've used the results to bring together a list of the top 100 brands they love in 2021.

Download the report below.

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AI Impact Report 2024: Entertainment edition

Building on our AI Impact Report 2024 with House 337, we're excited to share our Entertainment edition, part of a series of four sector-specific reports.

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Brands in the metaverse: how big is the opportunity?

Savanta's latest report is based on the findings from 2,000 UK consumers, revealing the world of opportunities brands have to get involved in the metaverse

Download the report below.

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Grocery Eye – the end of the road for the plant-based category? We don’t think so.

As headlines focus on the demise of various plant-based brands, our latest Grocery Eye report explores the role of plant-based in today’s UK diets, with one question in mind: after such a rapid initial growth, is it already the end of the road for the plant-based category?

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Research with vulnerable audiences

Download our vulnerability proposition and discover our best practice advice on how to conduct research with this audience.

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Global Beauty Path to Purchase 2025

In our latest report we navigate the beauty path-to-purchase from a generational and global perspective drawing insights from adults across four core markets; Canada, Netherlands, UK, and USA.

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AI Impact Report: Financial Services edition

Building on our AI Impact Report with House 337, we're excited to share our Financial Services edition, part of a series of four sector-specific reports.

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AI Impact Report: Retail edition

Building on our AI Impact Report with House 337, we're excited to share our Retail edition, part of a series of four sector-specific reports.

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AI Impact Report: CPG edition

Building on our AI Impact Report with House 337, we're excited to share our CPG edition, part of a series of four sector-specific reports.

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AI Impact Report: Entertainment edition

Building on our AI Impact Report 2024 with House 337, we're excited to share our Entertainment edition, part of a series of four sector-specific reports.

Learn More